{"id":125,"date":"2015-12-21T14:17:23","date_gmt":"2015-12-21T14:17:23","guid":{"rendered":"https:\/\/yz.exactbusiness.com\/?p=125"},"modified":"2015-12-21T14:17:23","modified_gmt":"2015-12-21T14:17:23","slug":"influencer-i","status":"publish","type":"post","link":"https:\/\/yz.exactbusiness.com\/index.php\/ro\/2015\/12\/21\/influencer-i\/","title":{"rendered":"Influencer-i"},"content":{"rendered":"<p>Millennials-ii au \u00eencredere \u00een prieteni \u0219i colegi mult mai mult dec\u00e2t \u00een publicitatea tradi\u021bional\u0103, atunci c\u00e2nd vine vorba despre informa\u021bii referitoare la produse, asigur\u0103ri de via\u021b\u0103, electrocasnice.<\/p>\n<p>Referindu-se la sugestii de produse, ei au \u00eencredere de asemenea \u00een opiniile \u00eemp\u0103rt\u0103\u0219ite de trendsetteri online, cum ar fi vedetele YouTube (mai mult dec\u00e2t vedetele TV \/ de film) \u0219i bloggerii &amp; vloggerii, cu accent pe real-time sharing, cum ar fi update-urile de status \u0219i tweet-urile. Acest lucru schimb\u0103 impactul avut de social media, cre\u00e2nd continuu o agend\u0103 comun\u0103, dar \u0219i conversa\u021bie, ca urmare a reac\u021biei sau interac\u021biunii cu discursul sau ac\u021biunile live.<\/p>\n<p>Dar reprezentan\u021bii acestei genera\u021bii nu au \u00eencredere \u00een orice influencer sau con\u021binut de sine st\u0103t\u0103tor apar\u021bin\u00e2nd unui brand. Marketerii trebuie s\u0103 identifice influencer-i care se bucur\u0103 de reach, care iubesc marca \u00een mod autentic, care sunt relevan\u021bi pentru public \u0219i creeaz\u0103 con\u021binut ce determin\u0103 engagement \u0219i conversie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Millennials-ii au \u00eencredere \u00een prieteni \u0219i colegi mult mai mult dec\u00e2t \u00een publicitatea tradi\u021bional\u0103<\/p>\n","protected":false},"author":1,"featured_media":126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts\/125"}],"collection":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/comments?post=125"}],"version-history":[{"count":1,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts\/125\/revisions"}],"predecessor-version":[{"id":127,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts\/125\/revisions\/127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/media\/126"}],"wp:attachment":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/media?parent=125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/categories?post=125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/tags?post=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}