{"id":135,"date":"2015-12-21T14:22:46","date_gmt":"2015-12-21T14:22:46","guid":{"rendered":"https:\/\/yz.exactbusiness.com\/?p=135"},"modified":"2015-12-21T14:22:46","modified_gmt":"2015-12-21T14:22:46","slug":"consumatori","status":"publish","type":"post","link":"https:\/\/yz.exactbusiness.com\/index.php\/ro\/2015\/12\/21\/consumatori\/","title":{"rendered":"Consumatori"},"content":{"rendered":"<p>Potrivit marketerului Jeff Fromm, brandurile nu mai pot supravie\u021bui cu gimmicks-uri \u0219i add-ons. Millennials-ii cer din ce \u00een ce mai mult\u0103 informa\u021bie, mai multe beneficii \u0219i mai mult\u0103 valoare.<\/p>\n<p>Pe l\u00e2ng\u0103 beneficiile func\u021bionale \u0219i emo\u021bionale, reprezentan\u021bii genera\u021biei Y cer s\u0103 fie participan\u021bi activi \u00een c\u0103l\u0103toria de consum. Motiva\u021bi de progresele din domeniul tehnologiei digitale \u0219i mobile, ace\u0219tia cer s\u0103 fie parte a procesului, participarea lor viz\u00e2nd trei arii:<\/p>\n<ol>\n<li>Genera\u021bia Y vrea s\u0103 co-creeze produse \u0219i servicii.<\/li>\n<li>Genera\u021bia Y vrea s\u0103 co-creeze experien\u021ba clientului<\/li>\n<li>Genera\u021bia Y vrea s\u0103 co-creeze marketingul, merg\u00e2nd dincolo de social media.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Millennials-ii cer din ce \u00een ce mai mult\u0103 informa\u021bie<\/p>\n","protected":false},"author":1,"featured_media":136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts\/135"}],"collection":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":1,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts\/135\/revisions"}],"predecessor-version":[{"id":137,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts\/135\/revisions\/137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/media\/136"}],"wp:attachment":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/media?parent=135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/categories?post=135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/tags?post=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}