{"id":138,"date":"2015-12-21T14:23:13","date_gmt":"2015-12-21T14:23:13","guid":{"rendered":"https:\/\/yz.exactbusiness.com\/?p=138"},"modified":"2015-12-21T14:23:13","modified_gmt":"2015-12-21T14:23:13","slug":"consumers","status":"publish","type":"post","link":"https:\/\/yz.exactbusiness.com\/index.php\/en\/2015\/12\/21\/consumers\/","title":{"rendered":"Consumers"},"content":{"rendered":"

According to marketer Jeff Fromm, brands can no longer survive on gimmicks and add-ons that may have appealed to a less-savvy consumer. \u00a0Millennials demand more\u2013more information, more benefits\u00a0and more value!<\/p>\n

Aside from functional and emotional benefits, Millennials demand to be active participants in the consumer journey. Driven by advancements in digital and mobile technology, Millennials are demanding to be a part of the process. The type of participation Millennials want to engage in breaks into three types:<\/p>\n

    \n
  1. Millennials want to co-create the products and services.<\/li>\n
  2. Millennials want to co-create the customer journey or the customer experience<\/li>\n
  3. Millennials want to co-create the marketing \u2014 which goes beyond social media.<\/li>\n<\/ol>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Millennials demand to be active participants in the consumer journey<\/p>\n","protected":false},"author":1,"featured_media":136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[41],"tags":[],"_links":{"self":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts\/138"}],"collection":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/comments?post=138"}],"version-history":[{"count":1,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts\/138\/revisions"}],"predecessor-version":[{"id":139,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts\/138\/revisions\/139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/media\/136"}],"wp:attachment":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/media?parent=138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/categories?post=138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/tags?post=138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}