Genera\u021biei Y \u00eei place s\u0103 cumpere, \u00eens\u0103 nu s\u0103 \u0219i cheltuiasc\u0103 prea mul\u021bi bani. Cu un sim\u021b practic dezvoltat, ei fac mult research pe internet \u0219i abia apoi cump\u0103r\u0103.<\/p>\n
Millennials-ii nu sunt doar con\u0219tien\u021bi de ceea ce cump\u0103ra, ei sunt de asemenea dornici s\u0103 afle mai multe despre modul \u00een care se fabric\u0103 produsele, cum \u0219i unde sunt acestea v\u00e2ndute. Deci, ace\u0219ti consumatori sunt con\u0219tien\u021bi de ceea ce se \u00eent\u00e2mpl\u0103 \u00een spatele scenei, informa\u021biile pe care le-au adunat sau primit influen\u021b\u00e2nd procesul de luare a deciziilor \u00een timpul cump\u0103r\u0103turilor. De exemplu, este mult mai probabil ca ace\u0219tia s\u0103 cumpere un produs \u00een cazul \u00een care profitul serve\u0219te unor ac\u021biuni de caritate.<\/p>\n
Aceast\u0103 genera\u021bie iube\u0219te cump\u0103r\u0103turile online, dar savureaz\u0103 de asemenea experien\u021ba oferit\u0103 de offline. Acesta este motivul pentru care retailerii creeaz\u0103 noi medii de cump\u0103r\u0103turi – “digical”, un mix \u00eentre \u201cdigital\u201d \u0219i \u201cphysical\u201d. “Digical” este o lume \u00een care cump\u0103r\u0103torii navigheaz\u0103 mai \u00eent\u00e2i online, pentru ca mai apoi s\u0103 se duc\u0103 la magazin, cu smartphonul \u00een m\u00e2n\u0103, pentru a cump\u0103ra. Aplica\u021biile mobile le vor permite cump\u0103r\u0103torilor s\u0103 fotografieze ceea ce le place \u0219i apoi s\u0103 \u00eencerce s\u0103 g\u0103seasc\u0103 imaginea unui produs similar \u00een catalogul online. \u00cen func\u021bie de comportamentul de cump\u0103rare afi\u0219at \u00een magazine, cump\u0103r\u0103torului i se pot trimite mesaje customizate pe telefon, chiar \u00een timp ce caut\u0103 produse.<\/p>\n
Companiile experimenteaz\u0103 acum \u0219i vitrinele digitale, fie \u00een loca\u021biile unde urmeaz\u0103 s\u0103-\u0219i deschid\u0103 un nou magazin, fie ca experien\u021be pop-up. Pop-up-urile le permit clien\u021bilor ca la simpla ap\u0103sare a ecranului, s\u0103 poat\u0103 plasa o comand\u0103 pe care s\u0103 o primeasc\u0103 direct acas\u0103.<\/p>\n
Experien\u021ba cabinelor de prob\u0103 se modific\u0103 de asemenea. Noile cabine permit c\u0103utarea produselor pe internet, \u00een timp ce coduri de bare inteligente sunt scanate de o oglind\u0103 cu touch screen, iar hainele de dimensiunea dorit\u0103 sunt trimise direct \u00een locul \u00een care acestea trebuie probate.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Genera\u021biei Y \u00eei place s\u0103 cumpere, \u00eens\u0103 nu s\u0103 \u0219i cheltuiasc\u0103 prea mul\u021bi bani<\/p>\n","protected":false},"author":1,"featured_media":141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts\/140"}],"collection":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/comments?post=140"}],"version-history":[{"count":2,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts\/140\/revisions"}],"predecessor-version":[{"id":143,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts\/140\/revisions\/143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/media\/141"}],"wp:attachment":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/media?parent=140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/categories?post=140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/tags?post=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}