{"id":146,"date":"2015-12-21T14:26:30","date_gmt":"2015-12-21T14:26:30","guid":{"rendered":"https:\/\/yz.exactbusiness.com\/?p=146"},"modified":"2015-12-21T14:26:30","modified_gmt":"2015-12-21T14:26:30","slug":"branduri","status":"publish","type":"post","link":"https:\/\/yz.exactbusiness.com\/index.php\/ro\/2015\/12\/21\/branduri\/","title":{"rendered":"Branduri"},"content":{"rendered":"<p>Potrivit moosylvania.com, brandurile preferate de Millennials sunt Nike, Apple, Samsung. Pentru aceast\u0103 genera\u021bie, calitatea produsului este cel mai important criteriu de cump\u0103rare (71%). Ei caut\u0103 branduri care \u00eei pot ajuta s\u0103 devin\u0103 mai mult dec\u00e2t persoanele obi\u0219nuite care sunt. Ofer\u0103-le produse sau servicii de \u00eenalt\u0103 calitate, care s\u0103 \u00eei ajute s\u0103 arate cool \u0219i s\u0103 se simt\u0103 bine, iar ei le vor cump\u0103ra \u0219i recomanda.<\/p>\n<p>Reprezentan\u021bii Genera\u021biei Y se simt responsabili pentru lumea din jurul lor, le pas\u0103 de ceea ce se \u00eent\u00e2mpl\u0103 \u00een vecin\u0103tatea lor, dar \u0219i mai departe de at\u00e2t. Acela\u0219i lucru ar trebui s\u0103-l simt\u0103 \u0219i brandurile. Cele care vin cu un mesaj puternic, pozitiv \u0219i sunt responsabile social, arat\u0103 c\u0103 au acelea\u0219i interese cu Genera\u021bia Y.<\/p>\n<p>Pentru a putea ajunge la aceast\u0103 genera\u021bie, brandurile trebuie de asemenea:<\/p>\n<ul>\n<li>s\u0103 ofere con\u021binut util, adaptat v\u00e2rstei, loca\u021biei \u0219i intereselor culturale ale targetului<\/li>\n<li>s\u0103 stabileasc\u0103 o leg\u0103tur\u0103 emo\u021bional\u0103 cu publicul, prin con\u021binut amuzant<\/li>\n<li>s\u0103 fie autentic<\/li>\n<li>s\u0103-i ajute s\u0103 evadeze prin oferirea de experien\u021be unice<\/li>\n<li>s\u0103 hr\u0103neasc\u0103 creativitatea publicului, apel\u00e2nd la tactici aliniate atributelor brandului<\/li>\n<\/ul>\n<p>s\u0103-i ajute s\u0103 descopere lucruri, Genera\u021bia Y fiind caracterizat\u0103 printr-o puternic\u0103 dorin\u021b\u0103 de aventur\u0103 \u0219i descoperiri.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentru aceast\u0103 genera\u021bie, calitatea produsului este cel mai important criteriu de cump\u0103rare<\/p>\n","protected":false},"author":1,"featured_media":147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,14],"tags":[],"_links":{"self":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts\/146"}],"collection":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/comments?post=146"}],"version-history":[{"count":1,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts\/146\/revisions"}],"predecessor-version":[{"id":148,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts\/146\/revisions\/148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/media\/147"}],"wp:attachment":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/media?parent=146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/categories?post=146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/tags?post=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}