{"id":149,"date":"2015-12-21T14:27:07","date_gmt":"2015-12-21T14:27:07","guid":{"rendered":"https:\/\/yz.exactbusiness.com\/?p=149"},"modified":"2015-12-21T14:27:07","modified_gmt":"2015-12-21T14:27:07","slug":"brands","status":"publish","type":"post","link":"https:\/\/yz.exactbusiness.com\/index.php\/en\/2015\/12\/21\/brands\/","title":{"rendered":"Brands"},"content":{"rendered":"<p>According to moosylvania.com, the Millennials\u2019 favorite brands are Nike, Apple, Samsung. For this generation, the quality of the product is the most important buying criterion (71%). They are looking for brands that help them become something more than their regular persons. Provide a high-quality product or service that helps them look cool, feel good and Millennials will return the favor with their recommendations and purchasing power.<\/p>\n<p>Millennials feel responsible for the world around them. They care about what\u2019s happening on their street, in their neighborhood and beyond \u2013 and, as a brand, so should you. Brands that market with a strong, positive message and display a sense of social responsibility show that they care about what Millennials care about.<\/p>\n<p>In order to reach this generation, brands should also:<\/p>\n<ul>\n<li>offer useful content that is tailored according to their target\u2019s age, location, cultural interests etc<\/li>\n<li>set an emotional connection through funny content<\/li>\n<li>be authentic<\/li>\n<li>help them escape by offering unique experiences<\/li>\n<li>fuel creativity appealing to tactics in line with the brand\u2019s attributes<\/li>\n<li>help them discover things, as the Millennials have a huge desire for adventure and discovery<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>For this generation, the quality of the product is the most important buying criterion<\/p>\n","protected":false},"author":1,"featured_media":147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[41,50],"tags":[],"_links":{"self":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts\/149"}],"collection":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/comments?post=149"}],"version-history":[{"count":1,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts\/149\/revisions"}],"predecessor-version":[{"id":150,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts\/149\/revisions\/150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/media\/147"}],"wp:attachment":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/media?parent=149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/categories?post=149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/tags?post=149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}