{"id":218,"date":"2015-12-22T08:46:31","date_gmt":"2015-12-22T08:46:31","guid":{"rendered":"https:\/\/yz.exactbusiness.com\/?p=218"},"modified":"2015-12-22T08:46:31","modified_gmt":"2015-12-22T08:46:31","slug":"online-research-and-validation","status":"publish","type":"post","link":"https:\/\/yz.exactbusiness.com\/index.php\/en\/2015\/12\/22\/online-research-and-validation\/","title":{"rendered":"Online research and validation"},"content":{"rendered":"<p>Being the first generation born into the digital world, Generation Z finds less important relaxing with music or movies. Multitasking across at least five screens daily and suffering from FOMO (fear of missing out), the digital connection is essential for them.<\/p>\n<p>This is why when it comes to information sources, they mostly trust the online medium, which offers both freedom of speech, translated into sincere opinions and instant information.<\/p>\n<p>The Generation Z now growing is using the online not only to obtain information, but also to check\/to validate the ones received in the offline medium. This will challenge parents and teachers, brands and promises they make. In the light of this new consumer-brand relationships, it is time for business to set new frameworks around what the consumer wants to learn, to experience and to ultimately achieve.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Generation Z now growing is using the online not only to obtain information<\/p>\n","protected":false},"author":1,"featured_media":216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[48],"tags":[],"_links":{"self":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts\/218"}],"collection":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/comments?post=218"}],"version-history":[{"count":1,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts\/218\/revisions"}],"predecessor-version":[{"id":219,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/posts\/218\/revisions\/219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/media\/216"}],"wp:attachment":[{"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/media?parent=218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/categories?post=218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yz.exactbusiness.com\/index.php\/wp-json\/wp\/v2\/tags?post=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}