Because they’ve grown up with computer and internet services, Millennials adapt faster to technological innovations. They expect digital services and resources to offer them speed, convenience, flexibility and power. During their existence, these young adults have spent thousands of hours playing electronic, computer and video games. This is why they love the constant interactivity and colorful graphics. More than that, they have gained the ability to learn and to progress and the capacity to work as a team.
These early adopters rely heavily on technology:
– they check their smartphones 43 times/day.
– they use four or more devices/day – 30%
– they can be found on Facebook in 90%. 25% update their personal profiles on social media at least once a day. (Source: Adweek)
Interactive technologies, from smartphones to websites and mobile applications need to provide the most usable, self-guided, efficient user experiences in history. International studies show that, contrary to perception according to which members of Generation Y can make anything work, they will not take the time to access a website or application that does not work perfectly, even if the information interests them.
Industry researches indicates also that:
- Mobile is the platform of choice for the millennial generation: 50 percent of e-commerce becoming in 2015 m-commercethanks to smartphones and tablets
- Millennials generally prefer to be in control. Give millennials the power to resolve their own problems through self-service solutions!