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The digital integrators

They have been using technology (iPods, tablets, smartphones, laptops etc) from very early ages and integrating it into their daily lives. This is why they are not only comfortable with using it, but also dependent.

Due to the mobile internet, they are always connected through social networks, communication platforms, instant messaging and content sharing applications. Using multiple devices and managing contents, kids and adolescents have developed multi-tasking skills. They are very busy with live-streaming, selfie-snapping, buzz-feeding, hash-tagging, instant-messaging, insta-gramming, we-chatting, you-tubing, whats-apping, snap-chatting.

Living in an accelerated world, Generation Z has a permanent need for speed. “Here” and “Now” are the words characterizing their existence, real-time being their prime time.

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