Gen Z is the first global generation, spending most of its time connecting, communicating and experiencing life through digital devices and engaging through social media. According to Mashable, Generation Z may be the most socially savvy group. But reaching Generation Z is knowing which social platforms they value and for which purpose they turn to each of them.
Instagram – for pictures. Enabling users to quickly absorb visual content with minimal interaction, the application is more popular within this age group than any other.
Twitter – acts as news source, allowing at the same time to monitor people. Twitter may be achieving the same levels of teen-market engagement and growth as Instagram
Youtube – for video content
Snapchat – for instant photo or video sharing
What’sApp – for instant messaging
Facebook – because their parents or other relatives like Facebook and own an account, teenagers are more cautious with the content they share. More than that, in 2014, 25% of those aged between 13-17 years old have left Facebook. This is why brands should consider other platforms when it comes to engaging Generation Z.
Pinterest – visual content for creative ideas.