The today’s teenagers are the major influencers of their parents’ decision making. From foods and house care products, to electronics and even cars, they have a word to say when it comes to shopping. Crossing sources in order to find both good and bad things on what interests them, they are able to share with their parents opinions sustained by great arguments.
Their existence being defined by MacBook, iPad, Google, Facebook, Twitter, Snapchat, Instagram, Youtube, Whats Ap, Android, the teenagers are not only their parents influencers, but also their own generation’s, through user generated content (recommendations, reviews, storytelling) via blogs, vlogs, discussion forums, posts, chats, tweets, images, video and audio files.
Influencers represent the new brand ambassadors. For example, a YouTube star is more trusted nowadays than a celebrity. This indicates major changes in the influencer marketing area, most often oriented until now towards celebrity endorsements. But today, influencer marketing began to focus on digital content creators.